ROY SELLS HOMES

Building a solid company from the ground up is very familiar territory for Roy Scholtka, the Owner-Broker of HomeSale Realty. Roy has enjoyed Real Estate Marketing since 1973. In 2001, he started HomeSale Realty with one office, 30 agents and the backing of Central States Mortgage Company and numerous credit unions. Five years later, HomeSale Realty opened its eighth office in southeastern Wisconsin and now has over 200 agents. HomeSale Realty is one of the largest and fastest growing real estate companies in the entire region.

As HomeSale’s president, Scholtka has a wide repertoire of satisfied customers and friends who have trusted his knowledge and professionalism throughout the market changes. “The real estate market is a living, breathing animal,” Scholtka explains. “Over the past decade, it took a very deep breath – a long inhale.” The market eventually thrust an exhale, “not a bubble burst, just a natural exhale. As professionals, it is our job to understand these market cycles and be prepared to advise sellers in a rational way.”

That’s a big part of the secret to success for Roy and for HomeSale Realty. Professionalism. Understanding the market. A tenacious, infectious, can-do attitude. Roy has developed a reputation as the “Guerilla Real Estate Marketer of Milwaukee” and his leadership style clearly filters down to everyone in the company. His agents thrive on it and HomeSale Realty continues to grow and prosper as a result. In 2006, a year in which real estate brokerages in southeastern Wisconsin mirrored a soft national housing market, HomeSale Realty actually increased its sales, closing 1,600 transaction sides, up from 1,500 at the same time the previous year. HomeSale Realty was the only one of the top six metro Milwaukee real estate companies able to make that claim of year-to-previous-year growth in a year where the market dropped by 10 percent.

Other ingredients to Roy’s success are his determination to be at the cutting edge of real estate marketing technology and his commitment to offering buyers and sellers a full menu of service choices. Check out the Home Search button on this web site for a glimpse of what we mean. Instant home listings, detailed maps and virtual video tours – all at your fingertips!

Roy has an easy management style. He thinks of all the buyers and sellers working with agents as his own, and he will add a pertinent bit of advice to solve a gap in negotiation when needed.

The bottom line? “Our focus is on you, the client,” Scholtka says. “We help you find the right home at the right price. And if you are selling your home, we offer a complete menu of choices and full service. Why not give us a try?”

Roy Scholtka and HomeSale Realty. Our simple little slogan says it all. We offer “The best deal for you!”

Marketing Communities

Entire State of Wisconsin

Professional Designations

REALTOR®, NAR - National Association of REALTORS®, WRA - Wisconsin REALTORS® Association, GMAR - Greater Milwaukee Association of REALTORS®

Education

University Wisconsin - Oshkosh Bachelor of Science

Specialties

Residential, Commercial, Multi-Family, Development

Roy's Philosphy

"To learn, to live, to laugh, to love, to leave a legacy" and to pass the torch to the next generation of real estate agents.

Special Message

PLEASE FEEL AT LIBERTY TO CONTACT ROY TO DISCUSS THE ADVANTAGES AND RESPONSIBILITIES OF HOME OWNERSHIP AND INVESTMENT. FREELY EXPRESS YOUR CONCERNS OR COMMENTS ABOUT REAL ESTATE, OR DISCUSS YOUR INTEREST IN REAL ESTATE AS A CAREER.